We believe that the Broadlines Hourglass theory could be re-emerging with the bifurcation of the consumer. The Broadlines Hourglass theory suggests that the best-positioned retailers are at either the top or bottom of the hourglass, while the retailers in the middle could get squeezed.Click on picture for better view, courtesy of Citigroup.
Imagine a picture, where wealthy are benefiting from asset reflation and spend fruits of God's manna from heaven at Neiman Marcus, Saks, Nordstrom, Bloomingdale's and alike. Middle class pays off debts and re-capitalizes banks (including Citigroup), while shops at Wal-mart ... and unemployed are striving for Food Stamps?
Sick imagination...
P.S. I am not sure about Drugstores being squeezed, except from excess ...
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